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Imagining a Post Pandemic World

How might a post-pandemic world look and feel? Let’s imagine a creative team at a New York City advertising agency pitching a campaign in 2050 for a new perfume (more than most products, perfumes are sold by attaching to the dreams and aspirations of their times).  The Big Apple, ...


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Imagining a Post Pandemic World

Friday April 10, 2020

How might a post-pandemic world look and feel? Let’s imagine a creative team at a New York City advertising agency pitching a campaign in 2050 for a new perfume (more than most products, perfumes are sold by attaching to the dreams and aspirations of their times).  The Big Apple, thirty years hence, remains a vital hub, but the city is greener and quieter than it is today. The few pedestrians on the streets give each other a wide berth. 

Cities such as New York persist because people need to meet face to face. Chance encounters, however, are not as welcomed as they were in more free-wheeling times. Waves and air kisses have replaced handshakes (and even Japanese-style bowing has made a comeback). There are far fewer bars and many more private clubs (with their vetting procedures, clubs offer better protection against encounters with carriers of infectious disease). Most office buildings maintain positive air pressure and have air locks to prevent contagion from entering, and during periods of outbreaks, those entering or leaving are subject to containment protocols that require the sterilization of clothes and exposure to a brief microbe-killing dose of ultraviolet light.

The protocols are so cumbersome that they’ve had an impact on how people dress. Many people wear robes, not to signal religious affiliation, but because they are easy-on, easy-off when disinfectant procedures are activated. The long, flowing garments also level rank and affluence in a society that has become intolerant of greed and privilege. Those with money take pains to be inconspicuous.

The biggest changes, however, have to do with values. And in world traumatized by past pandemics, the clues the future lie in the past. The rhythm of history has been periods of stability and prosperity followed by a descent into instability. As we try to understand how the COVID-19 pandemic may transform our lives, the present may be one of those times when we need to look to the past to get a glimpse of what lies ahead for society. 

Stability is fundamental. It provides a lens through which to view the contours of the future. If we could make an informed guess as to whether the future will be more or less stable than the present, we would know a lot about what’s to come. That’s because we know how peoples and societies have reacted during past periods of instability. 

What is stability? For ecologists, stable systems are characterized by attributes such as persistence and resilience. Resilience, for instance, enables a system to recover from shocks. These attributes aptly describe the post-World War II period, which saw the global economic order power through the collapse of the Communist empire, multiple financial crises (including 2008), religious fanaticism, and other shocks. Whether the present stability, with its reliance on globalization, will survive the shock of the coronavirus pandemic remains an open question.

Stability has obvious benefits.  A sense of security nurtures innovation, investment, and technological experimentation and advance. There is also more social experimentation and blurring of cultural identity, which is a mixed blessing because couples no longer need to stay together out of financial necessity and families can come apart. 

In both ecology and human society, however, stable systems contain the seeds of their own undoing. During stable times food supplies increase, threats recede, and populations explode. In a world of finite arable land and fresh water, however, the margins of error diminish with change to any of the conditions that fostered the population explosion -- e.g. a good climate. At that point, second order effects such as xenophobia and nationalism come into play as, for instance, people forced off their lands by drought or political upheaval seek refuge only to find that such sought after safe havens are already fully occupied. 

Pandemics, though massively disruptive, are but one of the factors that might tip a stable system into a tailspin. Others include climate change, the rise of religious extremism, a widening gap between the rich and poor, destabilizing tides of migrants, ever more volatile markets, and hard limits imposed by demands on fresh water. All of these factors have proven themselves to be destabilizing to one degree or another around the world in the new millennium, and the interaction of these factors can accelerate a decline.

“Dark Age” is one phrase used to describe past periods of instability. The forbidding words remind us that the march of civilization is not a straight-line progression towards enlightenment. While not all is dark in such unstable periods, life and values are very different.

In stable times, people look outward; in unstable times societies turn inward. When instability rules, people take out “insurance” of various sorts. They turn to families, tighten ties to community, and accept the trade-off that these deeper entanglements limit opportunities for exceptional wealth for any one individual. Expertise becomes more important. Amid renewed xenophobia, people tend to cluster with their own. In the New York of 2015, Chinatown, for instance, has re-established itself as an enclave for Chinese. 

With a less exuberant economy there is less innovation and experimentation. Religion becomes more important as people search for answers, though amid instability, traditional religions compete with emergent messianic sects and new faiths. Given the right mix of circumstances, strongmen and gangs can also gain influence. Witness the decades long chaos afflicting Somalia, or the growth of MS-13, a gang which has flourished in the instability of Central America.

As for the perfume campaign, in this particular pitch, the creative group shows the client a tableau featuring a woman and her children in a sylvan setting raptly listening of an elderly man in a flowing white robe – an image more akin to something out of the Jehovah’s Witnesses magazine, The Watchtower, than something one might see in Vogue today. Celebration of youth culture is dead, replaced by a yearning for order and stability. The man pitching the campaign says, “We are talking to a woman who sees herself comfortably ensconced in the values of the day, a woman who dreams of a refuge and the comforting presence of elders – in short a woman of the fifties.” He’s referring, of course, to the 2050s. 

Could this happen? Such dark ages have happened many times in the past. And with coronavirus, some of these changes are already underway. Exhibit A: there’s a grass roots movement to nominate Dr. Anthony Fauci, the 79 year-old face of efforts to combat COVID-19, as People magazine’s sexiest man alive.  The coming changes won’t be all bad; indeed, cooperation for the greater good is what will get us through this pandemic.



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Short Take

Relaxing COVID-19 Restrictions will Kill, not Save, the Economy


[This is a more developed version of the previous Short Take}

Those who want to relax mandates on self-isolation and social distancing to save the economy have got it exactly backwards. Reopen society too soon, and we risk destroying the economy as well as public order and our shaky democratic institutions. The reason comes down to two words: supply lines.

 Supply lines for necessities such as food are already under stress. Those going to grocery stories encounter random instances of empty shelves and vegetable bins. Smithfield Farms shut down a South Dakota plant that supplies roughly 4% of the pork in the nation after over 500 of its workers tested positive for the coronavirus. Other giant meat processors such as Tyson have also shut down plants for similar reasons. Farmers in the West are having trouble finding workers to harvest the crops now reaching maturity in the fields. And even if they manage to get the crops picked, farmers are out of luck if the truckers fail to show up, or the flow of packaging for their products get interrupted. 

Right now, these disruptions are episodic, but that should be concerning because we haven’t even seen the end of the first wave. What we have seen is that vital front-line workers such as nurses, doctors, EMT’s, and other first responders have had trouble finding protective equipment and maintaining morale. Some have staged walkouts over the dangerous conditions, and these are workers with a sense of mission.

By contrast, for most of the hourly-paid workers who keep supplies made, distributed, and sold, their work is a job that pays the bills. It would be appropriate if society recognized that they played a vital role, but mostly these workers encounter demanding bosses, monotony, and surly customers. If sick, they are not going to work – nor would we want them too. And they are not likely to risk their lives if going to work exposes them to contagion.

Disruption of one link, e.g. the trucker that delivers food the last mile, could halt a supply chain. COVID-19 is a threat to every link. Should a second wave hit before there is a readily available, cheap and effective treatment, it’s a very high probability that many supply lines will be disrupted and filling the gaps could easily overwhelm the nation’s businesses. 

Even today, on the evening news, we see images of vast caravans of cars lined up to get supplies from food banks. Imagine two weeks of empty shelves in the stores that feed our cities. How likely is it that civil order could be maintained in that situation? Will people suffer in silence if they realize that they can’t buy food for their kids because our leaders reopened the economy before a treatment was available because they wanted to prop up the stock market (which is how it will be portrayed)? If we want to look analogues for what life is like once supply chains break down, they’re readily available today in cities like Mogadishu, Kinshasa, and Port au Prince. 

 Thus far, the Trump administration’s response to the pandemic seems to be a mélange of Boss Tweed, Don Corleone and Inspector Clouseau. For the next act, the administration has a choice: Churchill, who bolstered British morale during the London Blitz, or Pol Pot, who sacrificed millions of his countrymen for a bad idea. Let’s hope those around Trump can convince him that the cure for the disease is the cure for the economy.

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